Customer Experience (CX), Marketing Automation, SAP Emarsys, SAP CX, Künstliche Intelligenz (KI), Web-App, Kundenservice, Self-Service-Portale, Companion Apps, Automated Customer Support, SAP IS-U, SAP Customer Data Platform (CDP), SAP Marketing Cloud, SAP CRM 7.0, CX Services, CX Architektur, Softwarearchitektur, Softwareentwicklung, MaStR, Headless CMS, Marketingautomatisierung